In my personal life, while I write, my son is currently revising for his end of year exams and the "kaboom kaboom" bass of his music from another part of the house is penetrating my peace. I don't know how anyone can learn anything while that is going on - but I also know that my own parents said the same thing about me so many years ago, as I stacked LPs and various vinyl versions on my portable record player whilst cramming my head full of seemingly useless facts!
As so often happens when I allow the glorious power of coincidence into my life, I was recently very taken with a certain TED Talk by Julian Treasure about how sound affects us. (See link below) I must have been unconsciously looking for this nugget of wisdom - although I didn't know until it revealed itself to me...
In 5 minutes, he effortlessly and skilfully explains the impact of noise on us in four ways: psychological, physiological, cognitive and behavioural. In my professional life, with working groups and individual coaching clients, I am used to the unconscious choice of language being used and how it frames the perspective. But this particular TED Talk caused me to consider further and deeper than the cognitive impact of the words themselves and to consider the quality of noise that we create in communicating with others.
He also proposes that, when we are unaware of it, our relationship with sound and noise is often accidental and unpleasant. Actually, in my experience with unawareness in general, our relationship with ourselves and others becomes accidental and can become pretty unpleasant - especially in some work teams.
It is true that our human bandwidth for auditory input is very small - so both the quality and quantity of the message matters when we are trying to communicate effectively. This is especially relevant in a team or leadership context when it is important to be both heard and understood.
For sound to be incorporated into branding in a commercial or retail context (think of the Nokia ring tone), Treasure explains that it is important to consider 4 key criteria:
- Make it congruent
- Make it appropriate
- Make it valuable
- Then test it
If, like me, you are a leader, trainer and/or coach, these criteria might be useful for considering how the sound we make influences our "personal brand" - in terms of authenticity, integrity and outcome.
I am planning to live in my question for a while and see what happens for me and in the meantime, I invite you also to consider:
What kind of noise are you making?
P.S. And as another proof of the power of coincidence, literally while I was writing this blog, my daughter returned my long ago borrowed IPod - which I thought was lost for ever. So now I can play music again at my next workshop. Is that just co-incidence? Or proof of what the universe will deliver if we listen to the sound it makes?